Emotional Design: Why We Love (or Hate) Everyday Things playful Believe it or not

Believe it or not

it reveals how a game of sixty-four squares has become a shared language of creativity

5” (29cm) H x 5

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Emotional Design: Why We Love (or Hate) Everyday Things playful Believe it or notEmotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. Building on his previous work in The Design of Everyday Things, Norman takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by